Jaguar Land Rover has unveiled the new concept vehicle, Project Vector, as part of the company’s Destination Zero journey, offering its vision of an autonomous, electric, connected future for urban mobility.

Jaguar Land Rover’s Destination Zero mission is an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation, the company’s focus is on achieving a future of zero emissions, zero accidents, and zero congestion – through its products, services and across its facilities.

Project Vector was revealed by Jaguar Land Rover on 18th of February at the opening of the National Automotive Innovation Centre (NAIC) at Warwick University – a £150m joint venture between JLR, Tata Motors, and the University of Warwick. The electric concept car is part of JLR’s larger Destination Zero project that aims to achieve zero emissions, zero accidents and zero congestion through its products and services. In a press statement that coincided with yesterday’s reveal, JLR characterized Project Vector as a flexible solution for the future of urban travel. Additionally, the statement revealed JLR’s plans to test Project Vector as a mobility service on Coventry roads in late 2021.

While JLR hasn’t announced the details of Project Vector, it did unveil some of its key features. The vehicle will be powered by a battery and drivetrain fitted underneath the vehicle’s floor. This allows for an interior that is not only more spacious, but easily configurable. The vehicle’s interior can be configured for private use, shared mobility, or commercial purposes such as last-mile deliveries. Furthermore, while the vehicle has front-facing seats and a steering wheel, it has been described as ‘autonomy-ready’ by JLR, implying that autonomous driving could be another feature Project Vector implements ahead of its testing phase. The vehicle’s compact design resembles Cruise’s Origin, with doors that slide open from the middle and a floor that’s low to the ground for ease of access.

What’s most intriguing about Project Vector is its configurations. Shared mobility, autonomous driving, and autonomy’s commercial use have been observed as key elements in the future of automotive. As such, bringing these elements together in tow with a mobility service could make Project Vector representative of what we can expect from the industry in the near future. While JLR is one of the first major carmakers to announce such a concept, they are structuring it in the same manner as their startup competitors. The most notable demonstration of this structuring is their partnership with the NAIC, where Project Vector was developed. JLR’s partnership with the NAIC allows them to collaborate with their academic partners at the University of Warwick and external partners in the development of the concept ahead of its 2021 road tests.

Tim Leverton, Project Vector’s director, praised JLR’s involvement in the project in a quote given to the press. “With the technology and engineering power of Jaguar Land Rover, we can provide a unique opportunity for innovators to develop highly-functional urban mobility services, seamlessly integrated into everyday life”.

With road trials set for the very near future and an intriguing urban mobility concept, Project Vector’s future looks promising. While we don’t know the full extent of the vehicle’s capabilities, such as its battery infrastructure or its range, it will be interesting to see how JLR utilize autonomy and how Project Vector compares to other autonomous ventures in the industry.

Jaguar Land Rover has unveiled the new concept vehicle, Project Vector, as part of the company’s Destination Zero journey, offering its vision of an autonomous, electric, connected future for urban mobility.
Jaguar Land Rover’s Destination Zero mission is an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation, the company’s focus is on achieving a future of zero emissions, zero accidents, and zero congestion – through its products, services and across its facilities.