The BMW Group is unveiling pure-electric Gran Coupe. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021.
Further developed user interface design with Experience Modes.
The screen grouping with new BMW Curved Display provides a digital gateway into the electric age at BMW. Look and feel are clearly influenced by the latest electronic devices and have been made deliberately less “automotive” in nature. In the display itself, flat layers provide considerable visual depth. Overall, the BMW Curved Display and new presentation approach combine to provide a first-class content-viewing experience.
Three different Experience Modes enable users to explore the various facets of the electric drive system and provide a look ahead – in terms of visuals at least – to the next-generation operating system from 2021. The sometimes emphasized visual differentiation between the three Experience Modes (“Core”, “Sport” and “Efficient”) spans everything from how the user experiences the display and graphics to how the interior is presented. Ambient lighting in the dashboard, doors and (indirectly) below the display indicate the technical adjustments taking place.
“Core” mode introduces the driver’s area to an updated interpretation of the four “widgets” familiar from the display concept of existing models. Here, the graphics reprise the pattern above the air vents and the Gold Bronze accent colour, consciously referencing the car’s interior design. In the area where the central display used to be positioned, a map and widgets now line up alongside one another. The user can navigate around the diagonal widgets using a swipe movement and arrange them intuitively by drag-and-drop. This allows them to adapt the display to their personal preferences.
In “Sport” mode, the “widgets” come closer together and create a focussed view. Sideways movements behind the zones are used to show how tight the next corner is, facilitating anticipatory driving. This form of content presentation also allows effective peripheral viewing. The right-hand area of the display shows specific functions in a similar way to BMW M’s lap timer app.
“Efficient” mode debuts an “Assisted Driving View”, which shows the driver what the car’s sensors are detecting. This Experience Mode opens up deeper insights into the car’s technology, such as how it communicates with its surroundings. In the BMW Concept i4, the focus here is on anticipatory and efficient driving, and key information for efficient driving is incorporated. The right-hand area of the display shows additional vehicle information, such as the charge level and range.