The second-generation Peugeot 208 was named the ‘2020 Car of the Year’ in Geneva by a panel of judges made up of 60 European automotive journalists. It won first place ahead of the Tesla Model 3 (second) and the Porsche Taycan (third).
The Model 3 had been the favorite to win, following its strong sales performance in the EV market since its launch in February 2019. The panel praised the new 208’s range of options available for its engine – providing customers with the choice between an electric, petrol or diesel powertrain. Additionally, the jury appreciated the bold design and technology utilized by the vehicle – including SAE L1 features such as Drive Assist (trajectory monitoring, speed regulation) and its lane keeping technologies. It is the first in Peugeot’s 200-series to be awarded the prize and the sixth Peugeot vehicle to be named “Car of the Year”.
Peugeot’s ‘i-Cockpit’ infotainment system, which was recently tested by SBD Automotive, utilizes a 3D digital cluster that aims to improve safety in addition to a head-up display, a touchscreen and compatibility with Apple CarPlay and Android Auto.
Since its European launch, nearly 110,000 customers have ordered the Peugeot 208 – with 15% opting for the electrified version. In France, the vehicle leads the registration rankings of the passenger car market at the end of February 2020.