• SEAT working with technology start-ups to drive better road safety
  • Computer Artificial Intelligence ensures driver is awake and not distracted
  • 36% of collisions are due to driver distraction or tiredness
  • Active glazing technology another route of development for future SEATs

SEAT is researching and developing artificial intelligence technology to combat driver fatigue and improve road safety.

SEAT’s Xplora team, in conjunction with Eyesight Technologies, is developing advanced technology that studies a driver’s eyes and head movement to detect if they’re falling asleep or distracted. It uses an algorithm which analyses the eye openness, angle of vision, blink rate and head position of the driver, along with other visual attributes.

In the event it detects that the driver is drowsy, asleep or perhaps distracted by their mobile phone, it will trigger an alert. The technology can also identify the driver from previous trips and adjust the seats, mirrors, heating settings and other cabin features according to their personal preferences.

Eventually, the software will be able to detect pedestrians and analyse whether the driver has spotted them as well.

SEAT is also working alongside Gauzy, which is developing an active glazing technology that adapts to the weather conditions. It gives the driver the ability to darken windows, within legal limits, to avoid being dazzled by the sun while lighten the windows in darker environments and weather conditions.

SEAT’s Xplora team searches for innovative companies which develop connected car technology and smart mobility services.

Eyesight Technologies, based in Tel Aviv, Israel, uses advanced computer vision and artificial intelligence to improve road safety. Gauzy was started in the kitchen of one of its founders, who was looking for a way to make windows more private.

SEAT launched Xplora with Champion Motors, which is the Volkswagen Group’s brand importer in Israel, and in two years has worked with more than 200 emerging Israeli businesses.

Their team is responsible for finding solutions that enhance well-being and safety, cybersecurity, sustainability and artificial intelligence.

The aim is to carry out at least 10 proofs of concept every year to test how selected innovations would adapt in vehicles and services.