General Motors is shutting down Maven, the car-sharing service it launched in 2016.
Originally this service was designed to be a competitor for Zipcars and Car2Go. GM Maven in 2018 allowed car owners to share vehicles on the service as well similar to Turo or Getaround.
The company has said in an email on Tuesday to its customers that it will make the temporary shutdown permanent after critically taking note of its business, industry and the entire pandemic scenario.
Maven was available across 17 cities in the U.S. By mid 2019 GM decided to pull down the service from half of its cities including Boston, Chicago and New York City. Maven continued to operate in cities like Detroit, Los Angeles, Washington DC and Toronto until last month when service was suspended amid the pandemic.
All Maven assets shall be transferred to GM’s Global Innovation organization as well as other larger enterprises.