Telenav and Alpine Electronics announced they are teaming up to develop an easy, low-cost way to quickly upgrade existing in-vehicle infotainment systems by simply inserting Alpine’s infotainment device with Telenav’s VIVID infotainment system into a vehicle’s USB port.

VIVID is a new, advanced, cloud-first, in-vehicle infotainment system that seamlessly brings together the best in online entertainment and information services with high-end hybrid navigation and integrated online smart voice assistant.

The partnership will also benefit OEMs who want to update their in-market infotainment solutions with the VIVID-Alpine infotainment product in the after-market. Providing an updated infotainment system in such a manner will allow OEMs to instantly give their customers the latest in automotive digital technology. In doing so, OEMs will be able to further strengthen customer loyalty to their brand by ensuring all their vehicles in the market can provide a delightful digital user experience.