SEAT is going to invest 5 billion euros from 2020 to 2025. The investment will go towards new R&D projects for vehicle development at SEAT’s Technical Centre, specially to electrify the range, and to equipment and facilities at the Martorell, Barcelona and Componentes plants. With this investment, SEAT is preparing to develop new models and take on the production of new projects to ensure employment and boost the company’s future.
The investment capacity for both brands lies within SEAT‘s structure, as well as assets such as more than 15,000 employees and three production sites: SEAT Martorell, SEAT Barcelona and SEAT Componentes. The company’s headquarters and the creative and technological potential brought together in the Technical Centre and the Design Centre are also located in Martorell under the SEAT company structure. And nearby, in Barcelona, are CASA SEAT and SEAT:CODE, SEAT’s software development centre.
The company announced that SEAT:CODE will have a new office in the heart of Barcelona’s Rambla, with a team of more than 150 software developers dedicated to driving the company’s digital transformation and that creates digital products and solutions for boosting SEAT and CUPRA, and as well defining digital solutions for the Volkswagen Group. SEAT has already added 20 new professionals to SEAT:CODE and from now and over the next few months is going to hire 100 more.
The CUPRA el-Born is a car that is being wholly designed and developed in Barcelona, and as planned, it will be manufactured in Zwickau, Germany, on the MEB platform. el-Born will arrive on the market in 2021.
In addition to having 4-wheel vehicles, the SEAT brand is also going to offer 2-wheeler solutions through SEAT MÓ, a new brand committed to micromobility which has been integrated in the SEAT brand structure. SEAT MÓ was unveiled with two new products: the 100% electric SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.
SEAT MÓ is offering a new subscription model in Barcelona, an all-inclusive mobility service enabling access to the 100% electric sharing scooter for days, weeks or months (including maintenance, insurance, charging) without a permanency obligation for 149 €/month from three months rental. SEAT MÓ is also going to start the sharing service in the up-coming weeks in Barcelona.