Hyundai Mobis announced that it has made a significant investment in Envisics, a UK based global player in Augmented Reality Head-Up Display (AR HUD). AR HUD is a next generation safety convenience feature that matches driving information with the road ahead in real-time and projects it onto the windshield.
Hyundai Mobis has been making aggressive investments in autonomous driving and electrification over the last 3 years despite the unclear global business conditions, such as COVID-19. This demonstrates the company’s focus on actively discovering and developing next generation components in infotainment, and in autonomous driving with Velodyne and Motional, and is complemented by the establishment of 3 new electrification plants in Korea.
Envisics is a holographic technology company founded in 2010 by Dr. Jamieson Christmas from the University of Cambridge. Acknowledged as a global player in the field of augmented reality head up displays, Envisics has good experience in mass-producing HUDs based on dynamic holography.
AR HUD, which Hyundai Mobis has decided to invest in, is currently in the initial market creation stage, but is considered a major field for car infotainment that will expand competitively in the next 10 years.
AR HUD can be implemented in two ways; geometrical optics and digital holography. Envisics’ digital holographic technology, utilizes the most advanced hologram implementation methods providing a software defined broad field of view without the need for additional optical devices. This approach significantly reduces the volume and is thus more optimized for next generation AR HUD.