Škoda’s new Traffication app aims to improve driver safety by alerting drivers of oncoming traffic hazards and reducing the risk of wrong-way driving on motorways. It is the result of a long-term collaboration between Škoda and Bosch, and is currently available on Škoda’s Superb, Scala, Kamiq, Karoq, and Kodiaq models.
Once Traffication is installed, it largely runs in the background. However, when a traffic hazard is detected, the user receives a warning on the central infotainment display. Similar warnings are shown when the user inadvertently enters a motorway slip road against the direction of traffic, and upon the detection of stationary vehicles that have their hazard lights on (both cars must be running the app for this feature to work). In the future, these warnings will be sent from all new Škoda cars fitted with systems based on the third-generation Modular Infotainment Matrix. By displaying traffic information, the app enhances driver safety and reduces distraction. Likewise, because Traffication runs in the background, users will not need to enter a desired destination to receive hazard warnings.
Škoda has said they will expand Traffication’s features over the course of the year. The first of these new features, set to be delivered in the summer, include messages about weather and road conditions, the ability for users to independently report hazards, and the option for app notifications to be read aloud. Other planned improvements include advanced prediction algorithms and enhanced performance for the automatic detection of potential hazards. In the winter, Skoda plans to add additional types of notifications to the app and introduce advance information (such as traffic conditions and potential hazards) for frequently used routes.
Traffication can be installed via Skoda’s Shop app and is free to download until the middle of the year. After this time, Škoda has said that continued use will incur a small annual fee. The app is compatible with the Columbus system found in Škoda’s Superb, Kodiaq, and Karoq models and the Amundsen system in the Kamiq and Scala. Due to follow in the summer are the Amundsen system in the Škoda Fabia and the Columbus system in the Škoda Octavia. All other ŠKODA models equipped with the relevant top systems from the third infotainment generation will be added to the line-up in the fourth quarter of 2021.
The app is currently available in 22 countries in Europe, with more countries across the continent to be added in the second half of the year.