PEUGEOT unveiled its new logo: a coat of arms adorned with a magnificent lion’s head.
Since 1850, PEUGEOT has had ten successive logos, all of which feature the lion’s emblem. Today an eleventh version, even more streamlined, more qualitative and more elegant, has just been created by the PEUGEOT Design Lab, the PEUGEOT brand’s Global Brand Design studio.
Launched in 2010, the current logo needed to change to crown the brand’s move upmarket. After having completely overhauled its vehicles over the last 10 years, PEUGEOT is redesigning its logo to keep pace with its products. At the beginning of 2021, with the launch of a range that will be ushered in by the new PEUGEOT 308, with a new website and with the creation of STELLANTIS, the stars are aligned.
A new logo embodies what PEUGEOT meant yesterday, what PEUGEOT means today, and what PEUGEOT will mean tomorrow.
This new coat of arms, in the effigy of the lion, has always been part of the brand. It shines a proud spotlight on the values of the PEUGEOT brand.
This logo has been designed to last.
This is the meaning of this coat of arms, a timeless, universal and multicultural form of identity.
It is a distinctive symbol of belonging, of recognition.
It is synonymous with prestige, confidence, longevity and lineage. With it and its new visual identity, PEUGEOT is joining history and hyper-modernity.
With this coat of arms, the PEUGEOT brand is setting out to conquer new lands, to accelerate its international growth, exporting French style and know-how as well as French elegance.
This coat of arms opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift in stance; a new state of mind; a new lifestyle.
PEUGEOT’s objective is to offer its current and future customers a brand that meets their requirements.