Lexus announced initiatives for the transformation of the Lexus brand through its “Lexus Concept Reveal Show”.

Since the launch of the RX 400h the world’s first luxury electrified model in 2005, Lexus customers have purchased nearly two million electrified vehicles, as of the end of 2020 and currently, offers nine models of hybrid electric vehicles(HEVs) and battery electric vehicles (BEVs) in approximately 90 countries and regions around the world. Through its “Lexus Electrified” vision that Lexus announced in 2019, Lexus aims to realize a fundamental leap in vehicle performance by employing electrification technology, and to continue to provide its customers with the enjoyment and pleasure that cars have to offer.

Lexus held the world premiere of “LF-Z Electrified”, a conceptual BEV that incorporates driving performance, styling, and technologies envisioned for realization by 2025. It features ideal dynamic balance achieved through the optimal placement of the battery and electric motors, as well as, among others, a new four-wheel driving force control technology known as “DIRECT4” that generates a superior and highly flexible driving performance, setting the LF-Z Electrified apart from conventional vehicles. Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich customers’ mobility experience.

By 2025, Lexus plans to introduce 20 new or improved models, including more than 10 electrified models such as BEVs, plug-in hybrid electric vehicles(PHEVs), HEVs, in line with the needs of each country and region around the world and based on the concept of offering the right products in the right place at the right time.

Lexus aims to offer electric variants of all its models by 2025, with the sales ratio of electric vehicles exceeding that of gasoline-engine vehicles. By 2050, Lexus aims to achieve carbon neutrality throughout the lifecycle of its entire model lineup from the manufacturing of materials, parts and vehicles, to vehicle logistics, to the final disposal and recycling of older vehicles. In this perspective, and with a clear mission to achieve carbon neutrality, Lexus will reduce the environmental impact of materials’ manufacturing processes.

In March 2024, to accelerate the planning and development of diverse and attractive products that are close to its customers, Lexus is scheduled to open a new business and technical center at which members involved in Lexus-brand development, design, production technology, and planning are to unite in creating the next-generation of cars and where the environment will be one for open collaboration that encourages co-creation with external partners.

To realize the significant evolution of basic vehicle performance using electrification technology, which is the aim of Lexus’s “Lexus Electrified” electrification vision, the LF-Z Electrified adopts a BEV-dedicated platform. It features a new four-wheel driving force control technology known as “DIRECT4”, which uses the instant responsiveness of an electric motor’s driving force to freely control a vehicle’s four wheels for superior and highly flexible driving performance that sets it apart from conventional vehicles.

To provide a uniquely BEV driving experience, the interior is equipped with a “Tazuna” cockpit and features an open and minimalist design.

Also, through dialogue with the driver and based on having learned the driver’s preferences and behavioral traits, AI, acting as a lifestyle concierge, proposes routes and restaurant reservations, among others. By enhancing safety and security along the way, AI enriches the mobility experience.

The LF-Z Electrified evolves the “Lexus Driving Signature,” a unique Lexus driving experience that aims for a linear response that is faithful to the driver’s intentions, including the feeling of seamlessly connecting deceleration, steering and acceleration in all driving situations. The LF-Z Electrified achieves an ideal balance and inertia by optimally positioning the battery and motors.

By orienting the battery assembly longitudinally under the floor of the vehicle, the chassis becomes more rigid and the vehicle’s center of gravity is lowered for improved dynamics. In addition, this design helps mitigate vibrations and unpleasant noises from penetrating the passenger cabin.

The use of a digital key allows family and friends to access the car without having to hand over a conventional key, in addition to operating the vehicle with a smartphone, such as opening and closing the door locks. Also, by enabling service providers to access the car via the digital key, it will be possible to provide vehicle-linked services such as package delivery to the car or car sharing, making life with a car even richer.

The E-Latch system makes door opening and closing smoother and safer. When boarding, the retractable door handle automatically appears above the vehicle’s surface when a driver or passenger approaches with key in hand. The door can be unlocked and opened smoothly by touching the sensor inside the handle. When exiting the vehicle, the door can be opened by pressing the door-opening switch. An added benefit: LF-Z Electrified’s sensors scan the surrounding environment for oncoming and adjacent traffic prior to passenger egress to provide an additional layer of passenger safety.

The LF-Z is powered by a 90kWh Li-ion battery with a WLTP range of 600km. The vehicle entails a charging power of 150 kW and top speed of 200 km/hr.

Shimoyama Technical Center

In March 2024, Lexus will open a new business and technical center at Toyota Technical Center Shimoyama (TTCS). Here members involved in the development, design, production technology, and planning of the Lexus brand will gather to promote “Building Ever Better Cars” that can bring smiles to customers’ faces during the period of great automotive change, which is said to occur once in a century.