Honda will work comprehensively to address challenges in the areas of the environment and safety. At the same time, for the future, Honda will strive to lead advancements which will be made in the areas of mobility, the power unit, energy and robotics.

Environmental Initiatives

Three initiatives in pursuit of “zero environmental impact”

Honda will strive to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. Striving for “zero environmental impact” of not only the products but the entire product lifecycle including corporate activities, Honda will focus on the following areas as the “three-pillars” of our initiatives:

– Carbon neutrality
– Clean energy
– Resource circulation

  • In addition to the electrification of both motorcycle and automobile products, Honda will expand the range of electrified products with Honda Mobile Power Pack swappable battery and expand utilization of renewable energy by enabling infrastructure-linked smart power operations.
  • For the further expansion of the use of renewable energy, the company will be proactive in promoting the utilization of hydrogen. Honda will strive to realize a “multi-pathway of energy,” which is a concept of utilizing a wide variety of energy sources including carbon-neutral fuels, which will be effective in all areas, including where electrification is difficult, such as with aircraft.
  • Including more effective ways to reuse and recycle batteries, Honda is pursuing research on material recycling and will take on the challenge of developing products made from 100% sustainable materials.
  • Honda will also continue to work on the concept of “Honda eMaaS” through which Honda will contribute to the “freedom of mobility” and “expanded use of renewable energy” by connecting electrified mobility products and energy service. Honda eMaaS will be steadily pursued while focusing on the following three core areas:
      – Expansion of the utilization of Mobile Power Packs
      – Utilization of large-capacity batteries for electrified vehicles
      – Application and implementation of fuel cell systems.

Electrification of automobile products

In order to achieve carbon-free goal on a “tank-to-wheel” basis, as the responsibility of an automaker, Honda will strive to increase the ratio of battery-electric vehicles (EVs) and fuel cell electric vehicles (FCVs) within overall unit sales in all major markets of electrification combined to 40% by 2030, to 80% by 2035, and then to 100% globally by 2040. These are challenging targets, and to attain them, Honda will put forth a collective effort of the entire value chain. However, the company has decided to set high goals so that all of them share the vision of what they are trying to accomplish and take on challenges toward the realization of the company’ goals.

North America

  • In North America, Honda will strive for an EV/FCV unit sales ratio of 40% by 2030, 80% by 2035 and 100% by 2040. Leveraging the alliance with GM as one of their strategic pillars, Honda will pursue electrification in North America efficiently while taking advantage of the respective strengths of both companies.
  • Honda and GM are jointly developing two large-sized EV models using GM’s Ultium batteries, and are planning to introduce these models to the North American market as model year 2024 vehicles, one from Honda brand and the other from the Acura brand.
  • Starting from the second half of the 2020s, Honda will launch a series of new EV models which adopt e:Architecture, a completely new EV platform led by Honda. These EV models will first be introduced to the North American market, and then to other regions of the world.

China

  • In China, Honda will strive for an EV/FCV unit sales ratio of 40% by 2030, 80% by 2035 and 100% by 2040.
  • In China, the company has been introducing EV models while utilizing local resources, and will further accelerate this approach from here forward. Honda will introduce 10 Honda-brand EV models within five years. As the first of the 10 models, the mass-production model based on the Honda SUV e:prototype is scheduled to go on sale in spring 2022.
  • The company will further pursue the utilization of local resources, which includes strengthening their collaboration with CATL for the supply of batteries, which are core components for electrified vehicles.

Japan

  • In Japan, Honda will strive for an EV/FCV unit sales ratio of 20% by 2030, 80% by 2035 and 100% by 2040. Also, including hybrid-electric vehicles, the company will strive to electrify 100% of our automobile unit sales in Japan by 2030.
  • Including the first introduction of an EV model in the K-car segment in 2024, Honda will continue making progress in the electrification of mini-vehicles with both hybrid and EV models.
  • For the procurement of batteries, the company will strive to realize a “local production and local procurement” approach in Japan, which also will contribute to the growth of domestic industries in Japan.
  • In the area of mobility services (MaaS), the company aims to introduce the Cruise Origin, an electric self-driving vehicle Honda is currently developing jointly with GM and Cruise, in the Japanese MaaS market in the mid-2020s. With this aim, Honda will be starting development for testing in Japan from this year.

In order to secure the high competitiveness of EVs of the future, Honda is conducting independent research on all-solid-state batteries as the next generation batteries which will realize high capacity and low cost. The company will undertake the verification of production technology using a demonstration line, starting this fiscal year. Honda will begin accelerating this research with an aim to make all-solid-state batteries available for new models to be introduced in the second half of the 2020s.

Honda has a track record of offering customers “creative movers,” products in Japan such as Odyssey and StepWGN that help create better daily lives for people. This stance will not change in the world of EVs. By combining digital technologies with Honda’s existing strengths, such as unique creativity and original designs, the company will continue to add unique value only Honda can offer to our EVs.

Fuel cell

Hydrogen is expected to be popularized as a renewable energy source. Honda has a long history of researching, developing and commercializing FC technologies.

While continuing their collaboration with GM, Honda will strive to reduce costs and realize a “hydrogen society” by expanding their lineup of FCVs and also by using FC systems for a wide range of applications, including commercial trucks as well as both stationary and movable power sources.

Research & Development Initiatives

In order for Honda to keep making progress in its environmental and safety initiatives, it becomes essential for the company to invest aggressively in the area of research and development. Therefore, regardless of fluctuations in sales revenue, Honda will invest a total of approximately 5 trillion yen as R&D expenses over the next six years.

In the field of research and development, including the system and capability for the development of digital technologies which needs to be further strengthened, the company will take necessary measures, including alliances, as quickly as possible.

Moreover, they also will take proactive measures to build a strong value chain from the perspective of electrification.