Lincoln will debut its first global fully electric vehicle next year, the first step toward electrifying its entire portfolio of vehicles by the end of the decade. The new electric vehicle will debut as the brand celebrates its 100th anniversary next year and accelerates growth in North America and China.
By mid-decade, Lincoln expects half of its global volume will be zero-emissions vehicles and plans to electrify its portfolio of vehicles by 2030. This is part of the company’s Ford+ plan and Ford Motor Company’s planned investment of more than $30 billion in electrification by 2025.
The company’s new rear-wheel-drive and all-wheel-drive battery electric flexible architecture will enable Lincoln to deliver four new and distinct fully electric vehicles. The first fully electric Lincoln will join the plug-in hybrid Aviator and Corsair SUVs, as the brand shifts toward electrification.
Lincoln also plans to expand its portfolio of effortless and personalized experiences, using the Lincoln Way app to deliver an enhanced suite of connected services as it prepares for an electrified future.
Always-on and connected
Lincoln vehicles will introduce next-generation technology that helps the brand create always-on relationships with clients, offering more connected vehicle experiences through a new tech stack. The Lincoln Intelligence System, a cloud-based platform for integrating electrical, power distribution, computing systems in connected vehicles, enables a software-first approach to update performance without changing hardware – ultimately allowing a Lincoln vehicle to get better over time.
Continuous quality improvements, plus new features and capability updates for SYNC 4-enabled vehicles will be rolled out through the Lincoln Enhance platform via over-the-air software updates. This summer, 2021 Lincoln Nautilus clients will receive their first software updates, including enhancements to their navigation system, Apple CarPlay and digital owner’s manual. A powerful new update to the hands-free digital assistant Alexa arrives this fall, bringing the seamless operations that clients have come to expect with their personal and home devices.
Future Lincoln vehicles will benefit from a unique digital platform built on top of the Android operating system for a constantly improving, ever more personalized ownership experience. The Lincoln Intelligence System will allow for the creation of more connected, sensory experiences.
Lincoln is exploring more ways for clients to enjoy their sanctuary – to use it as a space for personal relaxation through more connected features. With Rejuvenation mode for example, clients can create their own sensory environment through various display, lighting, climate, seat, massage, scent and audio settings. Lincoln designers and engineers are also experimenting with digital scenting techniques, exploring how warm, pleasant scents positively affect the mood and overall well-being of passengers.
By the end of this year, the Lincoln Way, a collection of personalized services and benefits, will offer custom, on-demand retail experiences in China, as well as a modern, progressive new American luxury facility design and new retail format pilots. Leveraging China’s best practices for a digital, always-on approach, the Lincoln Way in North America will play an important role in helping to advance connected services.
Today, nearly one third of U.S. sales are completed online through Lincoln’s remote sales platform. Now, Lincoln is working on a fully integrated, digital sales platform to meet the changing needs of clients, providing them with a convenient suite of services to be used for routine maintenance and repair through Lincoln Service Connect. The brand will also introduce the Lincoln Charging Network leveraging partners such as Electrify America to deliver a seamless, connected charging experience for clients via the Lincoln Way app.
Lincoln continues to pilot new offerings recognizing that time is luxury. The brand is testing a mobile fuel and vehicle spa subscription-based service in Houston, leveraging real-time data through the vehicle’s connected features to proactively remind clients if their Lincoln requires fuel or routine maintenance. The service also offers the convenience of vehicle detailing from anywhere.
With a focus on the top 130 luxury markets, Lincoln is also growing its network of brand-exclusive Vitrine dealerships. Along with simplifying the buying process, this model moves away from the traditional transaction space to a modern layout centered around the client. To date, 28 all-new Vitrine facilities, including Lincoln’s first boutique establishment in Arizona, have opened across the country, with another 50 in process.