HERE Technologies announced that Lyft has selected HERE Map content and HERE Location Services to power their location searches and real time road closure data. Any ride made through the Lyft platform will now come with an improved search database for places and addresses, and even more accurate ETAs.
Lyft has implemented HERE Geocoding and Service Service, which enables riders to search for pickup and destination addresses and point of interest directly through the app. Lyft will also use the HERE Places Extract Portal, which quickly delivers fresh location data, and HERE Point Addressing, which Lyft uses for back-end analysis to provide more precise pick-ups and drop-off locations. The new features increase the search accuracy and the customer experience on Lyft’s platform, while keeping user’s data private.
Together, the two companies are exploring additional ways to use HERE’s precise search and location data to garner more insights for Lyft riders.