Volkswagen is making rapid progress in digitalizing its sales activities and developing new business models, with the launch of the Volkswagen AutoAbo subscription model in Germany. Customers can take out a monthly subscription for all-electric ID.3 and ID.4 models – the ID.3 costs from EUR 499.
In addition, Volkswagen will be launching its online leasing and sales offerings in Germany toward the end of 2021. Initially, to sell models from the ID. family, but the platform will later be made available to dealers to offer combustion engine and hybrid vehicles as well.
In the months ahead, Volkswagen will be making more than 2,000 nearly-new used cars available via AutoAbo, creating one of the largest such subscription models in Germany. Customers can choose between the ID.3 and ID.4, so all-electric vehicles only. Volkswagen is thus marking a further milestone on its Way to Zero and extending its sustainable mobility offering for everyone. The subscription model has been devised in conjunction with Volkswagen Financial Services, which is the Group development centre for car subscription models.
Online leasing and sales to start at the end of 2021
At the same time, the company is making rapid progress in digitalizing its sales channels as part of the ACCELERATE strategy. Just a few months after launching the AutoAbo subscription model, Volkswagen will be offering online leasing and online sales, initially for models from the ID. family but then also for new and used cars with any drive system. The dealers and their vehicles will be fully integrated into Volkswagen’s central digital marketplace at www.autosuche.de.