Daimler Mobility and Visa have announced a new partnership to offer native in-car payments. This will enable consumers to benefit from an in-vehicle biometrically-enabled payment device courtesy of Visa’s Delegated Authentication technology.
From spring 2022 onwards, starting in UK and Germany, Mercedes-Benz customers will be able to make payments through a fingerprint sensor in the car. Purchases can then be made directly through the car’s head unit, or MBUX – the OEM’s infotainment system. The solution is anticipated to be available in other markets globally at a later stage after launching in other regional markets in Europe.
In-car commerce has become an integral aspect of the luxury customer experience. For example, Daimler Mobility’s global payment platform called Mercedes pay enables customers to buy goods and services directly in their car, including Mercedes me services, as well as for other use cases such as fueling and parking.
To enable these payments, Daimler will incorporate Visa’s Cloud Token Framework into its vehicles. The framework is a cloud-based security technology that enables more flexibility across multiple devices through Visa Cloud Tokens, which protect and remove sensitive payment information by converting and storing data securely.
These tokens also enable multiple device pairing in and beyond the car, which are integrated with the consumer’s bank credentials. This integration eliminates the need to enter long card numbers to complete a purchase or switch between devices to authenticate payments. Daimler also confirmed that the solution will be used to initiate a two-factor authentication, further enhancing the security of its in-vehicle payment system.