Phiar and Qualcomm have announced a collaboration that aims to enhance the in-vehicle user experience. Through it, Phiar will bring its computer vision-based spatial AI technologies to Snapdragon Automotive Cockpit Platforms to support intelligent AR HUD navigation. This integration will also work to support situational awareness for new infotainment environments.

The collaboration ultimately aims to reduce the cognitive overload experienced by drivers when interacting with complex infotainment systems and multiple in-vehicle apps simultaneously.