The winners of the inaugural 10 Best Interiors & UX competition have been announced ahead of them being showcased at AutoTech: Detroit 2022. The convention will take place at the Suburban Collection Showplace in Novi, Michigan from June 8 to June 9. 

Prior to this year, separate awards were provided for the 10 Best Interiors (since 2011) and 10 Best UX (since 2016) – though the two competitions were merged this year to reflect the growing convergence of interior design and in-vehicle electronics. With both elements playing an increasingly synchronous role in the overall automotive user experience, the previously separate competitions followed suit. 

The recipients of this year’s jointly combined Interior & UX were the BMW iX, Ford Maverick, Genesis GV70, Jeep Grand Wagoneer, Kia EV6, Lucid Air, Mercedes-Benz EQS 580, Rivian R1T, Toyota Tundra, and Volkswagen Golf GTI.  

Among the selected vehicles, two themes emerged – electrification and start-ups. Half of this year’s winners were BEVs, with a midsize pickup, CUV, SUV, hot hatch, and full-size pickup taking the remaining slots. Likewise, the debut entries from automotive start-ups Lucid and Rivian were tested for the first time in the competition’s history, and both secured a spot on the winners list. 

The winning vehicles will be honored in an awards ceremony on June 9 at this year’s AutoTech: Detroit convention in Novi, MI. Here, the vehicles will be on display throughout the exhibition hall – providing attendees the chance to experience their award-winning interior and technologies first-hand. The show at large offers the opportunity to engage directly with the future of automotive – hosting the latest technological innovations from a variety of exhibitors, inspiring interviews with key industry figures, and live main-stage pitches from the latest start-ups. 

Access to the exhibition hall and Interiors and UX Conference is provided with a free Grid Pass, which you can register for here. If you wish to attend the 10 Best Interiors & UX Award Ceremony, simply add the event under the ‘Pass Selection’ menu during the registration process.  

An all-access Champion Pass allows attendees to experience the full scope of AutoTech: Detroit – granting access to all conference sessions, roundtables, workshops, working groups, networking opportunities, and more. When booking a Champion Pass, you can save 20% on the full ticket price with the code: SBD20