The Mercedes-Benz Group has announced a new partnership with ZYNC through which the technology company’s digital entertainment platform will be integrated into the OEM’s forthcoming vehicles. This platform aggregates a variety of first- and third-party digital content under a single turnkey platform, allowing users to access global and local third-party streaming services. ZYNC will provide the platform as well as the interface that bridges its content partners with compatible Mercedes-Benz hardware.
Through the partnership, both companies intend to provide an enhanced digital entertainment experience designed around the interior of Mercedes-Benz’s vehicles. At the same time, the partnership will work to leverage the in-vehicle features and systems exclusive to the OEM’s vehicles, such as the MBUX Hyperscreen. The first application of ZYNC is expected to roll out in Europe by the end of 2022 in the new S-Class and its BEV counterpart, the EQS. The service will then rollout to further models and markets in 2023.
To enable ZYNC inside the vehicle, users must have an active Mercedes-Benz me account and the MBUX Entertainment Package. The premium service package is currently offered to users free of charge for one year from purchase and can be renewed for an additional fee afterwards.
Upon launch, many of the services included in ZYNC’s platform are provided at no extra charge – with most channels offered without the need for an individual subscription. Among the services provided are video streaming, on-demand content, interactive experiences, local video programming, sports, news, and gaming. Over 30 streaming services are available from the company’s global, regional and local partners, with more content to be added in future over the air updates.
Not only is the platform scalable, but it is also cloud-native and has been optimized for low latency on Mercedes-Benz’s in-vehicle hardware. For customers, this allows for the platform’s service offering to expand over time and support optimized page layouts that maximize the visual capabilities of Mercedes-Benz’s infotainment systems. When streaming video content, for example, ZYNC utilizes adaptive bitrates and minimal on-board caching requirements to ensure high-resolution is consistently provided at all times. ZYNC has also confirmed that the platform is compatible with multiple Digital Rights Management (DRM) formats.
In supporting user safety, ZYNC has confirmed that the platform’s use will be restricted while the vehicle is in motion. In this case, only the passenger screens will be able to display content and any content the driver wishes to stream must be set to an audio-only mode.