Volkswagen has announced the closure of its transaction of Europcar, through which it looks to secure a large share of the global mobility services market. The OEM, who led the consortium responsible for the transaction, has said that the closure also marks a key milestone in its NEW AUTO strategy for 2030. It will now work with its consortium partners, Attestor and Pon Holdings, to accelerate the Europcar Mobility Group’s goal to become a sustainable mobility leader through technology and data.
Europcar will continue its existing partnerships while playing a key role in the development of Volkswagen’s own future mobility platform. Here, pilot phases of mobility services operated in partnership between Volkswagen, Porsche Bank, and Europcar are to start as early as late 2022 in Vienna, followed by a Hamburg pilot in early 2023. In the second half of the decade, Volkswagen aims to introduce autonomous cars to the platform – enabling new services that it expects to drive efficiency and profitability. At the same time, in adding AVs to the platform, the Group hopes to broaden its appeal to private and corporate consumers.
While each of the Volkswagen Group’s brands will offer dedicated mobility services, all of them will be hosted on the new central platform. Likewise, the Group confirmed that an overarching offering is planned for the future. One app will allow customers to access to a variety services including car rental and subscriptions, car sharing, and ride hailing. A joint fleet of vehicles covering these services will ensure the new service keeps availability, capacity, and rentability a high priority.