Genesis announced U.S. pricing for its upcoming sedan, the 2023 G90. The pricing starts from an MSRP of $88,400.

At its starting MSRP of $88,400, the 2023 G90 comes comprehensively equipped with the brand’s entire Highway Driving Assist suite of safety and driver assistance features. It also brings Digital Key 2 to the G90 lineup for the first time. Using sensors positioned around the vehicle, Ultra-Wideband (UWB) allows drivers to automatically unlock their vehicle as they approach, using only their compatible Apple iPhone, Apple Watch or Samsung phone. The Digital Keys are paired using Apple Wallet and Samsung Pass. The vehicle intelligently recognizes the driver and automatically authenticates them, loading their customized vehicle preferences. Genesis Digital Key 2 also allows the vehicle owner to securely share keys with others. For example, a driver with an Apple device may share their key with another via iMessage, and also limit access to the vehicle with the click of a button.

Virtual Venues Live is a virtual, 3D-surround sound function, only available in G90. It comes with 26-speaker Bang & Olufsen audio system.

2023 Genesis G90 Packaging Summary

  • Navigation System w/ 12.3” HD Screen
  • 12.3” Digital Instrument Cluster
  • AM/FM/SiriusXM Radio/HD Radio
  • Apple CarPlay & Android Auto
  • Bang & Olufsen Premium Audio
  • Head-Up Display
  • Genesis Digital Key 2
  • Fingerprint Authentication System
  • Genesis Connected Services
  • Bluetooth Hands-free Phone & Audio Streaming System
  • 5 USB-C Ports

The 2023 Genesis G90 sedan will soon be arriving at U.S. retailers, with the first customer deliveries expected to begin on Aug 10.