Toyota has released new details for the 2023 Crown model, the latest addition to its sedan lineup. For 2023, the vehicle will be available in three grades (XLE, Limited, and Platinum), with a choice between two hybrid powertrains – the new Hybrid MAX, or the Toyota Hybrid System. All models will be built on the OEM’s TNGA-K vehicle platform, with the XLE and Limited grades offering Toyota’s Electronic On-Demand AWD and the Platinum offering its Full-time Electronic AWD.

Included in the XLE and Limited grades, the Toyota Hybrid System pairs electric motors in the front and rear of the sedan with a 2.5-liter engine, and offers Normal, Eco, and Sport driving modes. When selecting Hybrid Max, offered on the Platinum grade, users can benefit from an estimated power output of 340 hp (250 kW) and 400 lb-ft (542 Nm) of torque – enabling a 0 – 60 mph (96.5 km/h) time of 5.7 seconds. This powertrain builds on the driving modes offered in the Toyota Hybrid System with additional Sport+, Comfort, and Custom modes.

At base, the 2023 Crown’s XLE grade offers the all-new Toyota Multimedia System as standard – which comes with a 12.3-inch touchscreen and a six-speaker audio setup. The Limited and Platinum versions upgrade this setup to an 11-speaker JBL Premium audio system, while offering an available Advanced Technology that adds a Panoramic View Monitor and digital key (with a Remote Connect subscription). All grades will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard.

All grades also receive a 12.3-inch color multi-information display (MID). The MID allows drivers to cycle through different a series of screen layouts that each provide different sets of information. The Hybrid System Indicator, for example, shows the driver system output and regeneration status to encourage eco-driving habits.

The 2023 Crown has provides several options for charging consumer electronics devices. On the driver’s side, a wireless Qi charger with as standard alongside a USB-A and 12V charging port inside the console. A separate dual USB-C terminal on the passenger side is also standard, as are a pair of USB-C ports for rear seat passengers.

The Platinum grade comes standard with Panoramic View Monitor, which provides a 360-degree overhead view of the vehicle’s surroundings. It is available as an optional feature, through the Advanced Tech Package, for the Limited grade. The Limited and Platinum grades come standard with a Smart Key System that works on all four doors.

Featuring a 12.3-inch touchscreen, Toyota’s Audio Multimedia system is OTA updatable and can be interacted through touch and voice activation. It allows for simultaneous dual Bluetooth phone connectivity, with support for wireless Apple CarPlay and Android Auto capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the car’s built-in audio playback systems (HD Radio, USB data and a SiriusXM Platinum Plan 3-month trial subscription), Wi-Fi Connect enables the Integrated Streaming feature, allowing the user to link their separate Apple Music and Amazon Music subscriptions to the vehicle for onboard control.

With Intelligent Assistant, available through the optional Drive Connect feature package, dedicated voice commands allow users to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. The cloud-based native navigation system also offered through Drive Connect allows for real-time OTA map updates and Points of Interest (POI). The system integrates POI data from Google to ensure its search capability stays up-to-date.

The Safety Connect trial of up to 10 years includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance. The trial also allows drivers to receive Vehicle Health Reports, Maintenance Alerts and reminders.

With a Remote Connect subscription, a Digital Key is standard on the Platinum grade and available as part of the Advanced Technology package on the Limited grade. An active Remote Connect subscription allows drivers to access the Digital Key via the Toyota app to unlock the doors and trunk, or start the vehicle using a smartphone as a key. The Digital Key also provides the ability to share keys with friends and family.

The OEM confirmed that pricing will start from $39,950 for the XLE grade, $45,550 for the Limited grade, and $52,350 for the Platinum grade. While a specific launch date has not yet been advised, Toyota expects the 2023 Crown to arrive at dealerships in early 2023.