SoundHound AI & Harman have confirmed plans to jointly develop a voice AI experience for the automotive market.

SoundHound has said that it will draw on its experiences with automotive voice technologies to develop advanced speech recognition software for Harman’s Ignite Store – a platform that allows OEMs to create, manage, and operate in-vehicle app stores.

The voice AI will allow users to launch and interact with the apps, and connected devices, accessible through the Ignite Store. In making these interactions handsfree, SoundHound and Harman hope to enhance the convenience and safety of future in-vehicle user experiences. Further convenience will be provided through the AI’s capability to be controlled using natural human speech.

Working together, the two companies aim to provide voice AI-enabled solutions for automakers looking to expand the scope of their in-vehicle technology offering.