Mazda has announced that it will invest 1.5 trillion yen ($10.6 billion) into an updated electrification strategy. With the revised plan, the OEM is ultimately aiming for 25% to 40% of its global vehicle sales to comprise EVs before 2030. Divided into three key phases, it will help the OEM prepare for electrification before rolling out a variety of electric and electrified vehicles.

The first phase of the strategy will take place between 2022 and 2024. During this time, Mazda is looking to enhance the development of new technologies in anticipation of heightened EV uptake. Here, it will leverage assets such as its U.S. plant, existing electrification technologies, and Large Products to help strengthen its R&D and manufacturing operations.

In this timeframe the OEM will launch new models in a multi-solution approach, through which electrified vehicles (including hybrids, plug-in hybrids, range-extenders, and BEVs) will roll out based on consumer demands and regional infrastructure development. From next year, this approach will launch new CX-70, CX-80, and CX-90 models that offer both plug-in hybrid and diesel mild hybrid options.

From 2025 to 2027, Mazda will enter the second phase of its strategy – which it describes as a transition phase to electrification. Over these three years, Mazda will continue to strengthen the technology development operations set out in phase one, while reducing its CO2 output in line with oncoming emission regulations. This phase will work to expand the OEM’s electric and electrified vehicle portfolio – supporting the launch of new hybrids, EV-dedicated vehicles for the Chinese market, and the initial rollout of new Mazda BEVs worldwide.

The final phase will occur from 2028 to 2030 – when Mazda will begin a full-scale launch of its battery-electric vehicles. In addition to leveraging the technologies developed in the first two phases, a dedicated Skyactiv Scalable EV architecture will help Mazda flexibly develop EVs for a number of segments. Further support will come from a new partnership with Envision AESC, who will help the OEM procure batteries for EV production in Japan. As its EV line-up expands through this phase, Mazda will also explore the potential of investing in battery production.

To help it develop the technologies required to carry out its revised electrification strategy, Mazda has formed a network of local industry partners. The OEM confirmed the signing of partnership agreements with Imasen Electric Industrial, Ondo Corporation, Chuo Kaseihin, Hiroshima Aluminum Industry, HIROTEC Corporation, Fukuta Electric & Machinery Co, and ROHM. Mazda has set up three joint venture companies with some of these partners to aid the development of EDUs and new motor technologies.

MHHO Electric Drive (Ondo 30%, Hiroshima Aluminum Industry 30%, HIROTEC 30%, Mazda 10%) will support the development of new EDU production technologies, Mazda Imasen Electric Drive (Mazda 50%, Imasen Electrical Industrial 50%) will develop similar production technologies, as well as vehicle inverters and EDU-adjacent technologies, while MCF Electric Drive (Mazda 50%, Fukuta Electric & Machinery 40%, Chuo Kaseihin 10%) will help develop advanced technologies for EV motors. Separate from these ventures, a three-party joint development agreement between the OEM, ROHM, and Imasen Electrical will develop silicon carbide power semiconductors.

The new plan will support Mazda’s initiatives for carbon neutrality – through which it aims to make its factories carbon-neutral by 2035 before achieving carbon neutrality across its global operations by 2050.