By Andrea Sroczynski

Audi is integrating YouTube into selected models’ infotainment systems. By embedding a new app store, customers can access popular third-party apps through the Multimedia Interface (MMI) via a data link in the vehicle. The YouTube app is available in the app store for the first time. Video streaming will launch in selected Audi models in the summer of 2023, with other VW Group brands to follow.

Starting from drivers of selected Audi models can access their chosen content via the YouTube app in their vehicle’s infotainment system. This access is made possible by embedding the new app store, which Audi developed with Volkswagen’s software company CARIAD and its partner HARMAN Ignite. Apps such as YouTube are installed directly in Audi’s MMI system – without taking a detour via a smartphone.

The app works just like the YouTube app on a smartphone. After installing the app in the store, it appears in the MMI and is launched by tapping the icon. To meet Audi’s high safety requirements, occupants can only play videos when the vehicle is parked.

In addition, drivers who are also YouTube Premium members will be able to log in and watch ad-free content.

YouTube is the first video platform available for download via Audi’s new native store for apps.

A data link is required to use third-party apps such as YouTube and is established via an embedded SIM ­- a permanently integrated SIM card in the vehicle. The mobile costs accrued are billed conveniently in Europe by data volume by Cubic Telecom.

YouTube will be available starting with the 2024 model year in selected models equipped with the updated hardware and software cluster of the third-generation modular infotainment system (MIB 3). Specifically, these are the Audi A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT quattro. From the launch date, these models will be optionally equipped with the store ex-factory throughout the European market, Canada, and the United States. The system will later be rolled out to other regions and other Volkswagen Group brands.