Nissan has announced that it will move ahead with plans to achieve full electrification in Europe by 2030, fully ceasing sales of its ICE vehicles in the region before the end of the decade.

The automaker’s commitment comes as it continues its investment program into its European Design and R&D teams, both of which partnered on the newly-revealed Concept 20-23 – an urban EV concept celebrating the 20th anniversary of the Nissan Design Europe studio in London. At the same time, the Nissan Technical Centre Europe announced evolvAD – a real-world autonomous study with a focus on residential and rural roads supported by the UK Government.

A new investment program will see Nissan invest more than €40 million across both sites to support its electrification strategy. For Nissan Design Europe, the funds will help build new facilities, upgrade design tools and resources, and expand its workforce. The investment will, likewise, provide the Nissan Technical Centre Europe with new technology and facilities, with more than €26 million set aside for electrification projects. More broadly, the investment will support the development of future models and battery technologies to make EVs more accessible.

Globally, under Nissan Ambition 2030, Nissan will look to introduce 27 electrified vehicles, including 19 EVs, by 2030. During this time, Nissan will also introduce cobalt-free technology to reduce the cost of EV batteries by 65% before FY 2028. By the same deadline, the OEM is also aiming to launch an EV that will utilize its proprietary all-solid-state batteries (ASSB).

After introducing its ASSB technology into its EV line-up, the OEM will then work to expand its EV offerings across segments and offer more dynamic performance options. Nissan expects its ASSB to reduce the cost of battery packs to $75 per kWh by FY 2028, after which it will aim to decrease it further to $65 per kWh to achieve cost parity between EVs and ICE vehicles.