HAAS Alert, an automotive safety technology startup, announced it has hired Jeff Niermann as Vice President of Connected Vehicle Sales to lead its business development activities with automotive manufacturers, suppliers, and emerging autonomous and electric mobility companies.

Founded in 2015, HAAS Alert first prioritized growing the volume of roadway assets activated on Safety Cloud that lead to hazardous situations for other drivers. Almost 300 public safety departments, state & municipal DOTs, towing operators, and construction companies are connected to Safety Cloud today, generating 1.4 million minutes of roadway hazard time during February 2021 alone. Safety Cloud also comes standard on multiple fleet manufacturers and is compatible with the leading vehicle telematics and wireless communication systems (e.g., Geotab, Verizon Connect, Cradlepoint).