Changan Automobile has announced plans to launch its three EV brands, Chang-an, Deepal and Avatr, in Europe at an event in Germany. For the OEM, this expansion marks the latest step in its ‘Vast Ocean Plan’ through which it is aiming to reaffirm its commitments to technological innovation and sustainability.
This launch builds upon Changan’s existing fully-integrated European ecosystem which it says spans research, production, supply sales and operations. Here, the company plans to deepen its connection with consumers in Europe by investing in local talent and fostering new collaborations with regional partners.
At the event, itself, Changan showcased Deepal S07, in its European debut, as well as the Chang-an E07 and the Deepal S05, both of which the OEM highlighted are set to make their market debut at a later date. Through these models, and more, it is looking to provide European customers with advanced intelligence and electrification technologies that meet the region’s broader demand for high-performance electric vehicles.
As part of its European launch, Changan is adopting a structured market entry strategy, where it will initially focus on key EV markets such as Norway, Denmark, Germany, the Netherlands, and the UK. By 2028, the company is aiming to establish a presence across all major European markets, with its regional headquarters in the Netherlands serving as the central hub for business operations. A separate headquarters for sales has been established in Munich, Germany.
Through its European expansion, Changan Automobile is ultimately looking to accelerate its broader globalization plans, prioritizing technology-driven innovation, intelligent manufacturing and sustainable development. The launch likewise represents a key step in the development of the company’s global presence and the next stage of its global vision.
