The BMW Group has identified digital mobility services as one of the fields to advance as part of its NUMBER ONE> NEXT strategy. With its increased commitment to the D-ACES (Design, Autonomous, Connected, Electrified and Services) topics, the company is shaping the mobility of the future.
In a South African first, MINI prepares to launch MINI Sharing this year, a service to enable MINI and non-MINI drivers alike to get behind the wheel of their favourite MINI with just a few taps on their smartphones.
The car-sharing scheme is being tested for local conditions ahead of its launch in the third quarter of 2020 as a pilot programme in the key urban area Sandton, in Johannesburg. Initially, MINI Sharing will be available to a closed group of users, although plans are afoot to expand the offering to other quintessentially urban locations within South Africa.