AirConsole, an in-car gaming platform, has announced a new partnership with Sony Pictures Television to launch a vehicle-focused version of the game ‘Who Wants to Be a Millionaire’ in select BMW vehicles. The companies confirmed that the game can be played by drivers and passengers alike.

The app itself can be either be played in a single player mode, or with friends and family in a Party Mode designed to offer an immersive quiz show experience. It leverages advanced text-to-speech technology to read out questions, while also personalizing game play by recognizing and reading out player names.

While operating through the car display, players can connect their smartphones to the app in order to use the game’s ‘lifelines’ (such as removing incorrect answers, asking the audience, or swapping questions).