Lear Corporation, a global automotive technology provider of seating and electrical and electronic systems, announced that Xevo, its automotive software company, has partnered with Hyundai Motor Company to deliver Xevo Market capabilities into Hyundai vehicles in the U.S. and Europe.
Xevo Market is a merchant-to-driver interaction platform and a powerful new media channel for automotive and mobile commerce. The platform will allow customers with compatible Hyundai vehicles to engage and interact with their favorite merchant brands and services through an easy-to-use interface on the in-vehicle touchscreen and Hyundai’s mobile app. Offerings will include fuel, parking, and dining, as well as the digital payment feature for a seamless, secure transaction experience with participating merchants.
In addition to its consumer benefits, the Xevo Market platform helps merchants increase the adoption of loyalty programs and gives them the ability to promote featured products through simple touchscreen notifications to inform drivers of relevant offers. Xevo Market also leverages real-time interaction data, such as location and time of day, to deliver a highly-personalized experience that makes the time spent in the car more productive and enjoyable.
