Next generation personal car insurance company Noblr is now available in New Mexico. Noblr is smart car insurance for responsible drivers that rewards members’ good driving behaviors with real-time competitive rates. Innovative in technology and structure, Noblr is built on a reciprocal exchange model, where customers are members who help drive the company forward.

Noblr’s behavior-based pricing is calculated in real-time and measures how well and how much a member drives. Noblr’s intuitive app and highly personalized pricing model help directly and continuously incentivize better driving.

Members can save money if they drive less, brake and accelerate mindfully, and don’t text while driving, among other factors. Thanks to Noblr’s proprietary technology, Noblr drivers can learn from their personal driving data, drive better, and lower their rates.