Over the past few days, the revamped BMW News app has been rolled out to millions of BMWs. With this update, the News app becomes a broad, convenient and intelligent in-vehicle news service that can be tailored to the customer. This means BMW is now offering an improved service to meet the growing customer desire for news-on-demand and infotainment podcasts. The key new functions are personalised, intelligent filtering of news, significantly higher audio quality and the introduction of news feeds. Accessing news will now be as easy and entertaining as listening to the radio, and time in the car will be spent more in line with the customer’s interests and on-demand requirements.
- With the introduction of personalised news, the customer can select categories to receive news only on topics of interest. Through the additional “liking” of individual posts, the intelligent app continuously learns the preferences of the customer, enabling it to customise the news feed even more precisely.
- Personalised news and top news stories are provided at high audio quality for a convenient and pleasant listening experience. Instead of a text-to-speech computer, the content is read aloud by speakers. Customers can filter the content according to country and language.
- By integrating additional and major news providers, the News app provides a significantly greater variety of news reports.
- Through a mixture of short top news stories and longer reports, news feeds offer a more enjoyable infotainment experience. The duration of news feeds can be adjusted to match personal preferences, for both long and short trips. The feeds can be launched with one simple click.
The improvements to the BMW News app are based on feedback from selected customer test groups who have tested the News app in the vehicle under realistic conditions over an extended period. In line with customer feedback, the developers focused in particular on improved audio quality, intuitive operation and the desire for personalised, intelligent preselection.
The News app from BMW is an integrated vehicle application in BMW Operating System 7. Due to the flexibility of the software, it does not require a Remote Software Upgrade. However it requires at least version 20-11 of the BMW Operating System. BMWs that meet the minimum requirements will automatically receive the update to the News app in the vehicle over the coming days and weeks. Customers with the appropriate vehicles in the European markets (DE, UK, FR, ES, CH, AT, IE) will be the first to benefit from the new News app. Over the course of the year the News app will also be rolled out to additional countries worldwide.