Nissan Motor Corporation has announced that it will launch 30 new vehicles, including 16 electrified vehicles, over the next three years as part of a new business plan called The Arc. Through it, the corporation intends to drive value and competitiveness, while rolling out a broad product offensive targeting increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use of strategic partnerships to increase global sales and improve profitability.
The Arc is more broadly envisioned as a bridge between two of Nissan’s existing strategies: its NEXT business transformation plan, which ran from 2020 to 2023, and Nissan Ambition 2030, its long-term vision that will run through the end of the decade. Here, the new plan will be carried out in two parts – operating first as a series of mid-term imperatives to be achieved between 2024 and 2026, followed by further mid- and long-term actions the company will carry out through 2030.
Over this period, Nissan will initially work to secure volume growth by introducing a tailored regional strategy and accelerating its transition to electrification. Supporting these initiatives will be the development of a balanced product portfolio, consisting of both electrified and ICE products, as well as volume growth in major markets and financial discipline. Through these activities, Nissan is expecting to increase its annual sales by one million units, and its operating profit margin to more than 6%, by 2026 – the end of The Arc’s first part.
This growth will help facilitate the second part of the plan which itself will look to enable Nissan’s EV transition and realize long-term profitable growth. In a similar fashion to the first part of the plan, the company will deploy a number of initiatives to help it achieve these goals, including smart partnerships, enhanced EV competitiveness, differentiated innovations and the opening of new revenue streams. By the end of 2030, when Nissan expects to have fulfilled both parts of The Arc, it expects to see a revenue potential of 2.5 trillion yen ($16.5 billion) coming from new business opportunities.
As part of The Arc’s electrification initiatives, Nissan will launch 30 new models over the next three years, out of which 16 will be electrified and 14 will be ICE models. The company says that this mixed offering helps cater The Arc to the global automotive market, accounting for diversified customer needs across different regions where the pace of electrification can vary. Nissan will then build on these initiatives further by launching 34 electrified vehicles covering all segments before 2030. This rollout will likewise encourage the growth of Nissan’s model mix of electrified vehicles, which it expects to account for 40% of its global offering by 2025 and rise up to 60% by 2030.
In addition to these wide-ranging global activities, The Arc plan also encompasses more specific goals for Nissan’s key regions and markets. In the Americas for example, it plans to increase across-region sales by 330,000 units in 2026 (compared to its 2023 figures) and invest $200 million to develop integrated customer experience in the U.S. To achieve these regional targets, Nissan will launch seven all-new models for its customers across the U.S. and Canada, while refreshing 78% of its passenger vehicle line-up and launching new e-POWER and plug-in hybrid models for the U.S. market.
In China, the corporation will refresh 73% of its Nissan-brand models in the region while launching eight new energy vehicles – including four from the Nissan vehicle brand. The corporation will begin vehicle exports from the region in 2025, targeting 100,000 units, while aiming to boost sales in the region to 1 million by the end of 2026. In addition to these sales targets, the OEM will also look to optimize its production capacity in the region by working with local partners. In Japan, Nissan will look to electrify 70% of its passenger vehicle line-up, while refreshing 80% this line-up, launching five all-new models through this initiative. Through these new vehicles, together, the corporation is ultimately aiming to increasing its sales in the region up to 600,000 units in 2026.
For Africa, the Middle East, India, Europe, and Oceania, the OEM will broadly increase across-region sales by 300,000 units. In Europe, it will launch six all-new models and achieve a 40% EV passenger-vehicle sales mix; in the Middle East it will launch five all-new SUVs; in India it will launch three all-new models and become a hub for exports, at a level of 100,000 units; in Oceania, it will launch a one-ton pickup and introduce a C crossover EV; and in Africa it will launch two new SUVs, and expand its portfolio of A-segment ICE vehicles.
The product offensive spawned by The Arc will extend further to Nissan’s manufacturing practices, with the corporation adopting new approaches to vehicle development and manufacturing in order to develop more affordable EVs and, therefore, increase profitability. Here, Nissan will begin to develop EVs in ‘families’ and integrate powertrains, while also utilizing new modular manufacturing, group sourcing, and battery innovations. Through the implementation of these new practices, Nissan expects to reduce the cost of its next-generation EVs by 30% (compared to the latest version of its Ariya e-SUV) and achieve cost-parity between its EVs and ICE models by 2030.
Within its manufacturing initiatives, The Arc will see more of Nissan’s plants adopt its Nissan Intelligent Factory Concept. From 2026, through to 2030, the corporation will begin to implement this approach at its Oppama and Kyushu plants in Japan, its Nissan Sunderland plant in the UK, as well as its vehicle assembly plants in Canton, MS and Smyrna, TN. Between 2025 and 2028, the corporation’s EV36Zero production approach will be rolled out to the both the Canton and Smyrna plants, and its Decherd Powertrain Assembly plant in Tennessee, as well as its Tochigi and Kyushu plants in Japan.
Another key area of The Arc plan is intelligent vehicle technologies, including Nissan’s ProPILOT ADAS and its proprietary battery technologies. To provide a diversified range of EVs catering to different customer needs around the world, Nissan will begin to offer models equipped with NCM lithium-ion (li-ion), LFP, and all solid-state battery technologies – with plans to enhance or introduce each of these technologies by 2030. The automaker will, for example, aim to reduce both the charging time and energy density of its NCM li-ion batteries by 50% (compared to the Ariya), while rolling out new LFP batteries that will be developed and produced in Japan that aim to reduce vehicle costs by 30%. In 2028, Nissan ultimately expects to launch new EVs with enhanced NCM lithium-ion, LFP, and solid-state batteries.
Over the duration of The Arc, Nissan will continue to leverage its strategic partnerships – including its alliance with Renault and Mitsubishi Motors spanning Europe, Latin America, the Association of Southeast Asian Nations, and India. In China, the corporation will utilize its local assets to meet consumer needs within the region and beyond, while exploring new partnerships in Japan and the U.S. Nissan will more broadly leverage its network of partners around the world to source and develop EV batteries in order to bring its global production capacity up to 135 GWh – while investing more than 400 billion ($2.6 billion) in battery capacity. Its investment in electrification will increase progressively, becoming more than 70% by 2026.
